Creativity, Inc.

“In my experience, creative people discover and realise their visions over time and through dedicated, protracted struggle. In that way, creativity is more like a marathon than a sprint. You have to pace yourself. Just as our directors lack a clear picture of what their embryonic movies will grow up to be, I can’t envision how our technical future will unfold because it doesn’t exist yet. But how do we go about creating the unmade future? I believe that all we can do is foster the optimal conditions in which it can emerge and flourish. This is where real confidence comes in. Not the confidence that we know exactly what to do at all times but the confidence that, together, we will figure it out.”